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SEO – The Lifeline of Online Marketing

17 Jul 17
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Search Engine Optimization (SEO) is a skill that a person gains after working on various kinds of projects; be it a small or big ones. People, however, still see SEO expert traditionally asa guy who keeps copy and pasting the link and keeps on auditing the websites and protecting it from errors attacking the website. Most of those SEO experts are employed in-house firms where they got their hands on few websites and never found the bigger world to dip them in and see what really SEO is. The role of them in-houses firms is pretty much straightforward, or like a circle i.e. after completing the audit; they again start doing it from beginning to the end.As the internet became popular and companies began using it for their commercial use, and social media got stronger, SEO world changed drastically, either. Every now and then, new rules keep on coming for the experts to keep the track. From link building to create brand awareness, SEO includes everything that is related with internet marketing. The thing that SEO experts have to face is keeping the content they are using on the website completely original and upto the parameters of Google, so no update can hurt their ranking or traffic.



Time-to-time Google keeps on introducing the various updates like Panda, Penguin etc. – and recently it introduced Phantom that again pushed back the website having low-quality content. SEO person has to keep everything in mind and create strong links in various article submission websites, forums and directories to get the updates and maintain the ranking and traffic.

An Overview of Web Designing

17 Jul 17
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Web designing is an approach that intents to represents your business overview imaginations on e-web pages. It employs the skills like creativity, user’s intention driven interface designing by using visual elements like colors, graphics, layouts, fonts, content and combination of your thoughts as well. It’s one of the most important sub part of web development or say basic building block of any website development. Usually web designing follows the technical sides of HTML (Hypertext Markup Language), CSS (Cascading Style Sheets), graphics etc in it, so that can provide a look and feel feature to your websites. Apart from hypermedia and hypertext resources like HTML and CSS, helping graphics programs like Photoshop and coral draw are one of the reliable ways to export images, format them and to publish at web. Limitless approaches to web designing are always there to challenge the dynamism of any websites, and designer’s concerns should be struggling to range the designs at professional edges.

Furthermore, web designing is user-center multidisciplinary and radical in nature, no conventional concepts can be carrying forward. Responsive designing, interplay between modernism & convention and user focused art should be the heart of current scenario’s web designing. Rather to apply your innovations blindly at website, think like an end-user and exhibit a good judgment by excluding the accounting for poor taste in designing. Spend some fruitful time at analysis of ‘why’ and ‘what’ is required for business; try to cover all major aspects of site through designing. As per today’s scenario you’re designing constructs should be search engine friendly too, so that you can pinned down exact ‘web design’. Go with right prime techniques to aspire the correct, user as well as search engine friendly, visual and technology savy web designing. Ease of use, GUI, creation and organization of content can make your website aesthetically appealing to end-users.